Allyson Stewart Allen
Apart from being hugely entertaining, Allyson is a respected speaker, author, MBA-qualified consultant and now Board member of the Chartered Institute of Marketing, the UK’s professional body for the marketing profession. Born in California, she has been in Europe for over 25 years; and has used her experience to co-author the best-seller ‘Working with Americans’, a joyful primer to US business culture. In this archive podcast, she covers the challenges of doing business on the world stage with all its diplomatic and cultural pitfalls.