Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own.
To say that The Beermat Entrepreneur changed my career would be an understatement. It changed my life. Having been a disgruntled employee, Mike and Chris’s invaluable guide helped transform me into the founder of an international business that eventually sold for many millions of pounds.
Justin Gayner, Founder, Channel Flip
Mike and Chris understand with unusual clarity what drives a start up.
Sir Tim Smit, Founder, The Eden Project
Choosing to be an entrepreneur doesn’t have to feel like throwing yourself off a cliff - though it may feel like that at the time! This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.
Henrietta Morrison, Founder, Lily’s Kitchen
This book, for me, says it all. It should become standard reading for all employees, managers and founders of start-up businesses.
Professor Sir Christopher Evans, OBE, Founder, Merlin Biosciences
The Beermat Entrepreneur inspired me to take the leap and start my first business, Girls Angels, teaching women to ride motorcycles. After its trade sale, I have used the Beermat methodology in several other successful businesses.
Alison Grade, Serial Entrepreneur
15 years ago your book inspired me to start a company. Today we turn over £5million, make a healthy margin, are growing fast, and are recognised to be among the best companies to work for in the country… Business can be overwhelming and your philosophy makes it seem far less intimidating.
Jack Hubbard, CEO, Propellernet
Lots of great entrepreneurial ideas go to waste - but yours won't if you take the practical advice from this book. I have personally worked with Mike and found his input to be invaluable in getting an idea to the point where customers will buy something. If you want a no-jargon, experienced mentor for your idea, this book is great. I wish I had read it 10 years ago.
Carmel McConnell, MBE, Founder, Magic Breakfast
Anyone considering starting or taking on a franchise should read this book. It will tell you how to generate sales and build a team.