Entrepreneurs are the masters of change in the modern business environment: visionary, flexible, innovative. Large, established organizations seem stultified in comparison - but they need to change too, now more than ever. Can they learn from entrepreneurs? Or is the culture clash just too great?
The Boardroom Entrepreneur is a blueprint for CEO's of larger organisations who want to harness the enthusiasm and ideas of their employees. It also explains to such employees how they can flourish within a corporate environment and still enjoy the security of a safe 9-to-5 job. We call it "intrapreneurship", and with the right management- both from bosses and employees- the result is not only a stream of great ideas but also a vibrant and motivated workplace.
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'I recommend this entertaining and thoughtful book to all management eager to make a difference to their companies and to the world around them'
Sir John Rose, CEO, Rolls Royce
'This is how to do corporate renewal in a clear practical and pragmatic way - essential reading for CEO's who want to make a lasting difference'
John Bates, Adjunct Professor of Entrepreneurship at London Business School