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The Beermat Entrepreneur
If you're mulling over a great idea, "The Beermat Entrepreneur" is quite possibly the only book you'll need to get started. Topics covered include:
- Are you an entrepreneur?
- If not, how else can you make a difference to a start-up?
- The 'magic beermat' - the first three things you must write down when you are discussing a great business idea
- Sources of great ideas
- Twelve hurdles every business has to cross
- Mentoring - the key to start-up success. How to find it and use it
- The intrapreneur: how people in the biggest businesses can think - and act - like entrepreneurs
- The 'forgotten discipline' at the heart of business success
- Keeping it fun, even when the going gets tough
- Business ethics in the real world
- Motivation and leadership in the small business unit
- How to get across the funding minefield
- Handing out the money: stakes, options, remuneration, commission...
- Going for growth: phases no start-up can ignore
- Advisors, premises, the law
- Exit strategies
- How do know when you've won?
Buy "The Beermat Entrepreneur"
See Also: "The Beermat Entrepreneur" in foreign imprints
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What people say about "The Beermat Entrepreneur"
"This book, for me, says it all. It should become standard reading for all employees, managers and founders of start-up businesses."
Professor Sir Christopher Evans OBE, Founder Merlin Biosciences
"If I were to advise an aspiring company founder in any part of the world to read just one book, this would be it."
Robert I. Sutton Author of Weird Ideas That Work
"I recommend it to any aspiring entrepreneur"
Charles Dunstone, Founder, Carphone Warehouse
"You can only benefit from reading this book. You'll gain valuable advice and knowledge from people who have seen it, done it and bought the T-shirt."
Evening Standard