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<title>Beermat Radio - Business Radio Show - www.beermat.biz</title>
<description>Hosted by Mike Southon, co-author of bestselling book The Beermat Entrepreneur, Beermat Radio is a series of unique business radio shows. We're talking to successful entrepreneurs, CEO's and thought leaders about their lives and businesses.</description>
  <link>http://www.beermat.biz</link>
  <language>en-uk</language>
  <copyright>Copyright 2008</copyright> 
  <lastBuildDate>Fri, 04 Jul 2008 09:00:00 GMT</lastBuildDate> 
  <pubDate>Fri, 04 Jul 2008 09:00:00 GMT</pubDate>
  <docs>http://blogs.law.harvard.edu/tech/rss</docs> 
  <webMaster>support@beermat.biz</webMaster>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author> 
  <itunes:subtitle>Hosted by Mike Southon, co-author of bestselling book The Beermat Entrepreneur, Beermat Radio is a series of unique business radio shows.</itunes:subtitle> 
<itunes:summary>Hosted by Mike Southon, co-author of bestselling book The Beermat Entrepreneur, Beermat Radio is a series of unique business radio shows. We're talking to successful entrepreneurs, CEO's and thought leaders about their lives and businesses.</itunes:summary> 
<itunes:owner>
  <itunes:name>The Beermat Entrepreneur - www.beermat.biz</itunes:name>
  <itunes:email>support@beermat.biz</itunes:email>
</itunes:owner>
<itunes:explicit>No</itunes:explicit> 
<itunes:image href="http://www.beermat.biz/images/podcast.jpg" /> 
<itunes:category text="Business" />
<item>
  <title>Kristin Syltevik: Golden rules of PR</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed104-SHORT.mp3</link>
  <description>Today’s show is a gift for anyone thinking about promotions and PR. Mike’s guest in this show is Kristin Syltevik, CEO of Hotwire PR, and she’s going to tell you the five things a PR company should prove to you before you part with your hard-earned money. It’s invaluable advice, so listen on.</description>
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed104-SHORT.mp3" length="769" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 04 Jul 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Kristin Syltevik, CEO of Hotwire PR</itunes:subtitle>
  <itunes:summary>Today’s show is a gift for anyone thinking about promotions and PR. Mike’s guest in this show is Kristin Syltevik, CEO of Hotwire PR, and she’s going to tell you the five things a PR company should prove to you before you part with your hard-earned money. It’s invaluable advice, so listen on.</itunes:summary>
  <itunes:duration>00:12:49</itunes:duration>
  <itunes:keywords>Hotwire PR business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Alex van Someren: How to not spend £100m</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed103-SHORT.mp3</link>
  <description>In this week’s show, Mike meets Alex van Someren, former CEO of nCipher, an enterprise data security company. What’s interesting about Alex, though, is this: he raised £100 million of funding, invested it, spent just the interest on growing the company, and then returned the money to his investors. To find out how, listen on.</description>
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed103-SHORT.mp3" length="771" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 27 Jun 2008 11:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Alex van Someren, former CEO of nCipher.</itunes:subtitle>
  <itunes:summary>In this week’s show, Mike meets Alex van Someren, former CEO of nCipher, an enterprise data security company. What’s interesting about Alex, though, is this: he raised £100 million of funding, invested it, spent just the interest on growing the company, and then returned the money to his investors. To find out how, listen on.</itunes:summary>
  <itunes:duration>00:12:51</itunes:duration>
  <itunes:keywords>nCipher business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Daniel Doulton: Getting the message</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed102-SHORT.mp3</link>
  <description>Mike’s guest in this programme is Daniel Doulton; COO of SpinVox, the nifty service which converts your voicemails into text messages. The business has won awards, grown exponentially, and managed to raised money right in the middle of the credit crunch. To find out more about this extraordinary company, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed102-SHORT.mp3" length="759" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 20 Jun 2008 01:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Daniel Doulton, COO of SpinVox.</itunes:subtitle>
  <itunes:summary>Mike’s guest in this programme is Daniel Doulton; COO of SpinVox, the nifty service which converts your voicemails into text messages. The business has won awards, grown exponentially, and managed to raised money right in the middle of the credit crunch. To find out more about this extraordinary company, listen on.</itunes:summary>
  <itunes:duration>00:12:39</itunes:duration>
  <itunes:keywords>SpinVox business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Harold Goddijn: TomTom, a clear direction.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed101-SHORT.mp3</link>
  <description>In this show, we meet Harold Goddijn, CEO of Satellite Navigation manufacturers, TomTom. TomTom has broken all the rules: manufacturing a technology product and brand from scratch, selling direct to retailers without middlemen, and achieving a successful flotation. For the full TomTom phenomenon, listen on!</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed101-SHORT.mp3" length="769" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 13 Jun 2008 01:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Harold Goddijn, CEO of Satellite Navigation manufacturers, TomTom.</itunes:subtitle>
  <itunes:summary>In this show, we meet Harold Goddijn, CEO of Satellite Navigation manufacturers, TomTom. TomTom has broken all the rules: manufacturing a technology product and brand from scratch, selling direct to retailers without middlemen, and achieving a successful flotation. For the full TomTom phenomenon, listen on!</itunes:summary>
  <itunes:duration>00:12:49</itunes:duration>
  <itunes:keywords>tomtom business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Brent Hoberman: After Lastminute.com.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed100-SHORT.mp3</link>
  <description>In this show, Mike’s guest is Brent Hoberman. You’ll know Brent as co-founder of internet sensation Lastminute.com, but as you’ll hear, he’s had plenty more ideas up his sleeve. Oh, and like many entrepreneurs, he’s also knows what it’s like to be fired. To hear the Lastminute story, and to find out about his current venture, Mydeco, listen on!</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed100-SHORT.mp3" length="750" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 30 May 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Brent Hoberman, co-founder of Lastminute.com.</itunes:subtitle>
  <itunes:summary>In this show, Mike’s guest is Brent Hoberman. You’ll know Brent as co-founder of internet sensation Lastminute.com, but as you’ll hear, he’s had plenty more ideas up his sleeve. Oh, and like many entrepreneurs, he’s also knows what it’s like to be fired. To hear the Lastminute story, and to find out about his current venture, Mydeco, listen on!</itunes:summary>
  <itunes:duration>00:12:30</itunes:duration>
  <itunes:keywords>leadership small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Phill Robinson: Planning the mighty oak.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed99-SHORT.mp3</link>
  <description>Many small businesses struggle to see what’s going to happen next week let alone next month. Phill Robinson of Velocix sees things differently. He says businesses work on a seven year cycle- and that’s how far ahead he likes to plan things. It obviously works- he’s a veteran of several successful technology companies, growing them from scratch into corporate giants. To get your future plans into shape, listen on!</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed99-SHORT.mp3" length="778" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 23 May 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Phill Robinson of Velocix.</itunes:subtitle>
  <itunes:summary>Many small businesses struggle to see what’s going to happen next week let alone next month. Phill Robinson of Velocix sees things differently. He says businesses work on a seven year cycle- and that’s how far ahead he likes to plan things. It obviously works- he’s a veteran of several successful technology companies, growing them from scratch into corporate giants. To get your future plans into shape, listen on!</itunes:summary>
  <itunes:duration>00:12:58</itunes:duration>
  <itunes:keywords>leadership small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Paul Bridle: Analysing Leadership.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed98-SHORT.mp3</link>
  <description>Mike’s guest in this show is Paul Bridle, Leadership Methodologist. He’s carefully analysed successful business leaders- and their staff- and found out why they are such effective motivators. Whether you fancy yourself as Richard Branson or Winston Churchill, in this show you’ll learn what you need to earn the respect of your team, so listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed98-SHORT.mp3" length="765" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 16 May 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Paul Bridle.</itunes:subtitle>
  <itunes:summary>Mike’s guest in this show is Paul Bridle, Leadership Methodologist. He’s carefully analysed successful business leaders- and their staff- and found out why they are such effective motivators. Whether you fancy yourself as Richard Branson or Winston Churchill, in this show you’ll learn what you need to earn the respect of your team, so listen on.</itunes:summary>
  <itunes:duration>00:12:45</itunes:duration>
  <itunes:keywords>leadership small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Simon Clark: Fidelity, Integrity, Money!</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed97-SHORT.mp3</link>
  <description>In this programme, Mike meets Simon Clark of venture capital firm Fidelity Ventures. On occasions we’ve been pretty scathing about VC’s, but Simon is credited with fixing many companies which were full of potential yet out of control. To hit the big-time, many entrepreneurs need strategy as well as money, and that’s where an experienced VC can lend a hand. To turn a growing business into an IPO-ready business, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed97-SHORT.mp3" length="810" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 09 May 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Simon Clark of venture capital firm Fidelity Ventures.</itunes:subtitle>
  <itunes:summary>In this programme, Mike meets Simon Clark of venture capital firm Fidelity Ventures. On occasions we’ve been pretty scathing about VC’s, but Simon is credited with fixing many companies which were full of potential yet out of control. To hit the big-time, many entrepreneurs need strategy as well as money, and that’s where an experienced VC can lend a hand. To turn a growing business into an IPO-ready business, listen on.</itunes:summary>
  <itunes:duration>00:13:30</itunes:duration>
  <itunes:keywords>vc venure capital small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Richard Richardson: Marketing Judo.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed96-SHORT.mp3</link>
  <description>This week, Mike meets Richard Richardson, credited with turning legendary chip shop Harry Ramsden’s from a single Yorkshire outlet into a global brand. He did it using a marketing philosophy which he calls “marketing judo”- low budget techniques which use the power of the opposition for leverage. To prove it works, he’s repeated the job with restaurant chain La Tasca. So if you fancy some marketing judo for yourself, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed96-SHORT.mp3" length="775" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 02 May 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Richard Richardson.</itunes:subtitle>
  <itunes:summary>This week, Mike meets Richard Richardson, credited with turning legendary chip shop Harry Ramsden’s from a single Yorkshire outlet into a global brand. He did it using a marketing philosophy which he calls “marketing judo”- low budget techniques which use the power of the opposition for leverage. To prove it works, he’s repeated the job with restaurant chain La Tasca. So if you fancy some marketing judo for yourself, listen on.</itunes:summary>
  <itunes:duration>00:12:55</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Emma Willis: A cut above.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed95-SHORT.mp3</link>
  <description>Are you proud enough of your work to put your own name above your premises? Emma Willis is. She’s the only female shirt-maker on London’s world-famous Jermyn Street. Through a dedication to quality and style, Emma has carved out an enviable reputation and a thriving design house. To hear how she did it, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed95-SHORT.mp3" length="771" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 25 Apr 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Emma Willis.</itunes:subtitle>
  <itunes:summary>Are you proud enough of your work to put your own name above your premises? Emma Willis is. She’s the only female shirt-maker on London’s world-famous Jermyn Street. Through a dedication to quality and style, Emma has carved out an enviable reputation and a thriving design house. To hear how she did it, listen on.</itunes:summary>
  <itunes:duration>00:12:51</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Your chance to change the world : Craig Dearden Phillips.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed94-SHORT.mp3</link>
  <description>In this show we’re back with one of our first ever Beermat Radio guests, social entrepreneur Craig Dearden Phillips. His venture, Speaking Up is achieving what he calls a ‘double bottom line’: profits and social outcomes. And he’s just written a book: “Your Chance to Change the World – The No-fibbing guide to Social Entrepreneurship”. If anyone knows how to work and give at the same time, it’s Craig- so listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed94-SHORT.mp3" length="750" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 18 Apr 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Craig Dearden Phillips.</itunes:subtitle>
  <itunes:summary>In this show we’re back with one of our first ever Beermat Radio guests, social entrepreneur Craig Dearden Phillips. His venture, Speaking Up is achieving what he calls a ‘double bottom line’: profits and social outcomes. And he’s just written a book: “Your Chance to Change the World – The No-fibbing guide to Social Entrepreneurship”. If anyone knows how to work and give at the same time, it’s Craig- so listen on.</itunes:summary>
  <itunes:duration>00:12:30</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Reputation management: Michael Hayman.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed93-SHORT.mp3</link>
  <description>What do you stand for? In this show, we meet Michael Hayman, CEO of PR Company The Communication Group. His company has marshalled companies and political parties through many a reputational crisis. If your name’s above the door, the buck stops with you, and Michael’s here to explain what that means for your business.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed93-SHORT.mp3" length="739" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 11 Apr 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Michael Hayman.</itunes:subtitle>
  <itunes:summary>What do you stand for? In this show, we meet Michael Hayman, CEO of PR Company The Communication Group. His company has marshalled companies and political parties through many a reputational crisis. If your name’s above the door, the buck stops with you, and Michael’s here to explain what that means for your business.</itunes:summary> 
  <itunes:duration>00:12:19</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Lindsey Walker and Shelley-Anne Salisbury: Tips from the Clips.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed92-SHORT.mp3</link>
  <description>Mike’s meets Lindsey Walker and Shelley-Anne Salisbury, inventors of the Linziclip- a revolutionary hairclip now on sale in 17 countries. We’ll learn about inventions and patent protection, but also about the value of being a double act: because sometimes finding a complementary partner is just what a business needs.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed92-SHORT.mp3" length="745" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 04 Apr 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Lindsey Walker and Shelley-Anne Salisbury.</itunes:subtitle>
  <itunes:summary>Mike’s meets Lindsey Walker and Shelley-Anne Salisbury, inventors of the Linziclip- a revolutionary hairclip now on sale in 17 countries. We’ll learn about inventions and patent protection, but also about the value of being a double act: because sometimes finding a complementary partner is just what a business needs.</itunes:summary> 
  <itunes:duration>00:12:25</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Keith Haviland: From premise to promise.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed91-SHORT.mp3</link>
  <description>Mike’s guest in this show is Keith Haviland, head of Delivery at business consultants Accenture- with 8000 people worldwide reporting to him. But what is delivery? It’s not about couriers. It’s delivering on whatever your business promises to do. Keith says every company has a premise- and turning premise to promise is what this programme is all about.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed91-SHORT.mp3" length="766" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 28 Mar 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Keith Haviland.</itunes:subtitle>
  <itunes:summary>Mike’s guest in this show is Keith Haviland, head of Delivery at business consultants Accenture- with 8000 people worldwide reporting to him. But what is delivery? It’s not about couriers. It’s delivering on whatever your business promises to do. Keith says every company has a premise- and turning premise to promise is what this programme is all about.</itunes:summary> 
  <itunes:duration>00:12:46</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Ian Sanders: Take the Leap!</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed90-SHORT.mp3</link>
  <description>Mike’s guest in this show is Ian Sanders. He’s had a 20 year marketing career in some of Europe’s biggest media companies and now runs his own business consultancy working with clients like MTV and Unique Broadcasting. He’s also the author of “Leap!” a bestselling book for anyone who wants to start their own business. It covers all the exciting bits of entrepreneurship, but also asks scary questions- like who’s going to make the tea...?</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed90-SHORT.mp3" length="761" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 20 Mar 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Ian Sanders.</itunes:subtitle>
  <itunes:summary>Mike’s guest in this show is Ian Sanders. He’s had a 20 year marketing career in some of Europe’s biggest media companies and now runs his own business consultancy working with clients like MTV and Unique Broadcasting. He’s also the author of “Leap!” a bestselling book for anyone who wants to start their own business. It covers all the exciting bits of entrepreneurship, but also asks scary questions- like who’s going to make the tea...?</itunes:summary> 
  <itunes:duration>00:12:41</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>David Giampaolo: A piece of the Pi.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed89-SHORT.mp3</link>
  <description>In this show, Mike meets David Giampaolo, whose business career started at a tender age- cutting lawns in Florida. As an adult, he followed his passion- health and fitness- opening gyms in the US and UK, and successfully selling out more than once. Now he's Chief Executive of Pi Capital- an influential group of 300 multi-millionaire investors and philanthropists. What's he investing in today? And what makes rich people happy? Listen on to find out.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed89-SHORT.mp3" length="737" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 14 Mar 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to David Giampaolo.</itunes:subtitle>
  <itunes:summary>In this show, Mike meets David Giampaolo, whose business career started at a tender age- cutting lawns in Florida. As an adult, he followed his passion- health and fitness- opening gyms in the US and UK, and successfully selling out more than once. Now he's Chief Executive of Pi Capital- an influential group of 300 multi-millionaire investors and philanthropists. What's he investing in today? And what makes rich people happy? Listen on to find out.</itunes:summary> 
  <itunes:duration>00:12:17</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Carmel McConnell: Feeding tomorrow's entrepreneurs.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed88-SHORT.mp3</link>
  <description>In this programme, Mike's guest is Carmel McConnell. A natural reactionary, Carmel is enjoying a change of direction after a high-flying stint at BT. She is the founder of Magic Breakfasts, a charity which feeds some of the thousands of British schoolchildren who don't get a decent meal each day. It's an astonishing and sometimes harrowing story- so listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed88-SHORT.mp3" length="777" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 7 Mar 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Carmel McConnell.</itunes:subtitle>
  <itunes:summary>In this programme, Mike's guest is Carmel McConnell. A natural reactionary, Carmel is enjoying a change of direction after a high-flying stint at BT. She is the founder of Magic Breakfasts, a charity which feeds some of the thousands of British schoolchildren who don't get a decent meal each day. It's an astonishing and sometimes harrowing story- so listen on.</itunes:summary> 
  <itunes:duration>00:12:57</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Louise Third: PR on a Beermat.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed87-SHORT.mp3</link>
  <description>In this show, we catch up with Louise Third and Maisha Frost. Louise is the author of “PR on a Beermat”, and she has hooked up with journalist Maisha to give us the lowdown on how small businesses can use PR to build a bigger company profile. Everyone can use the press, and it can be up to ten times as effective as advertising- but only if you handle journalists effectively. We’ve got all the answers, so to give your marketing some extra oomph, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed87-SHORT.mp3" length="749" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 29 Feb 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Louise Third and Maisha Frost.</itunes:subtitle>
  <itunes:summary>In this show, we catch up with Louise Third and Maisha Frost. Louise is the author of “PR on a Beermat”, and she has hooked up with journalist Maisha to give us the lowdown on how small businesses can use PR to build a bigger company profile. Everyone can use the press, and it can be up to ten times as effective as advertising- but only if you handle journalists effectively. We’ve got all the answers, so to give your marketing some extra oomph, listen on.</itunes:summary> 
  <itunes:duration>00:12:29</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Spencer Gallagher: Building a top agency.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed86-SHORTv2.mp3</link>
  <description>Spencer Gallagher is our guest in this programme. He's the MD of Bluhalo, an award-winning web design house with glamorous clients and a high turnover- yet it all began in a shed at the bottom of his family's garden. How do agencies grow? And what are the ingredients of expansion and success? For Spencer's advice, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed86-SHORTv2.mp3" length="695" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 22 Feb 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Spencer Gallagher.</itunes:subtitle>
  <itunes:summary>Spencer Gallagher is our guest in this programme. He's the MD of Bluhalo, an award-winning web design house with glamorous clients and a high turnover- yet it all began in a shed at the bottom of his family's garden. How do agencies grow? And what are the ingredients of expansion and success? For Spencer's advice, listen on.</itunes:summary> 
  <itunes:duration>00:11:35</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Dan McGuire: I Tripled the Ratecard.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed85-SHORT.mp3</link>
  <description>Mike's guest in this show is Dan McGuire, whose service has revolutionised the recruitment industry and won him the Young Entrepreneur of the Year award. It's richly deserved- 27-year-old Dan has never stopped doing deals; and his company, Broadbean, has always punched above its weight. To find out how he did it, and some priceless advice on business strategy, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed85-SHORT.mp3" length="752" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 15 Feb 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Dan McGuire.</itunes:subtitle>
  <itunes:summary>Mike's guest in this show is Dan McGuire, whose service has revolutionised the recruitment industry and won him the Young Entrepreneur of the Year award. It's richly deserved- 27-year-old Dan has never stopped doing deals; and his company, Broadbean, has always punched above its weight. To find out how he did it, and some priceless advice on business strategy, listen on.</itunes:summary> 
  <itunes:duration>00:12:32</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Dragon's Den and Rachel Lowe: Revisited.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed84-SHORT.mp3</link>
  <description>In this show, Mike meets Rachel Lowe. Rachel was juggling the demands of being a young mother to two children with a low-paid job as a cab driver when she had the idea for her Destinations board game. She entered the Enterprise Challenge- and won, giving her the money to produce a prototype for the Destinations game. Then it was off to the Dragon’s Den, where she was mercilessly savaged on TV. Undeterred, she did market Destinations- which became the best-selling board game in Hamleys Toy Shop over Christmas 2004. Listen on for the full story.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed84-SHORT.mp3" length="804" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 08 Feb 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Rachel Lowe.</itunes:subtitle>
  <itunes:summary>In this show, Mike meets Rachel Lowe. Rachel was juggling the demands of being a young mother to two children with a low-paid job as a cab driver when she had the idea for her Destinations board game. She entered the Enterprise Challenge- and won, giving her the money to produce a prototype for the Destinations game. Then it was off to the Dragon’s Den, where she was mercilessly savaged on TV. Undeterred, she did market Destinations- which became the best-selling board game in Hamleys Toy Shop over Christmas 2004. Listen on for the full story.</itunes:summary> 
  <itunes:duration>00:13:24</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Kelvin MacKenzie: The full blaze of the Sun.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed83-SHORT.mp3</link>
  <description>This programme is the first of two shows with Kelvin MacKenzie, ex-editor of the Sun, ex-MD of BSkyB, and bete noir of the right wing. We’ll find out what it’s like to run a national newspaper - and working with that titan of the media: Rupert Murdoch. As you’d expect from Kelvin, this is a forthright and robust interview, so for an invigorating insight into the media, listen on.
</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed83-SHORT.mp3" length="811" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 01 Feb 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Kelvin MacKenzie.</itunes:subtitle>
  <itunes:summary>This programme is the first of two shows with Kelvin MacKenzie, ex-editor of the Sun, ex-MD of BSkyB, and bete noir of the right wing. We’ll find out what it’s like to run a national newspaper - and working with that titan of the media: Rupert Murdoch. As you’d expect from Kelvin, this is a forthright and robust interview, so for an invigorating insight into the media, listen on.</itunes:summary> 
  <itunes:duration>00:13:31</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Judy Naake: The Queen of Self-Tan! </title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed81-SHORT.mp3</link>
  <description>Mike’s guest in this show is Judy Naake.  Judy is the ultimate saleswoman, and has earned her living pounding the streets, first as a cigarette-selling glamour-girl, and then building up her own business selling self-tanning products. Hard graft and a dedication to customer service mean Judy is now the tanning queen, counting Posh Spice and Cat Deeley among her many celebrity clients. Listen on to find out how she's done it.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed81-SHORT.mp3" length="762" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 18 Jan 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Judy Naake.</itunes:subtitle>
  <itunes:summary>Mike’s guest in this show is Judy Naake.  Judy is the ultimate saleswoman, and has earned her living pounding the streets, first as a cigarette-selling glamour-girl, and then building up her own business selling self-tanning products. Hard graft and a dedication to customer service mean Judy is now the tanning queen, counting Posh Spice and Cat Deeley among her many celebrity clients. Listen on to find out how she's done it.</itunes:summary> 
  <itunes:duration>00:12:42</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Paul Dunn: The Wizard of Wow.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed80-SHORT.mp3</link>
  <description>Paul is called “the Wizard of Wow”, but that’s not just self-marketing-speak: he’s built up two 20-million-dollar companies and remains passionate about customer service. This interview is chock-full of examples of companies who’ve got it right- and others who’ve got it wrong. If you want your customers to say “so what”, switch off now. If you want more “wow”, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed80-SHORT.mp3" length="760" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 11 Jan 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Paul Dunn.</itunes:subtitle>
  <itunes:summary>Paul is called “the Wizard of Wow”, but that’s not just self-marketing-speak: he’s built up two 20-million-dollar companies and remains passionate about customer service. This interview is chock-full of examples of companies who’ve got it right- and others who’ve got it wrong. If you want your customers to say “so what”, switch off now. If you want more “wow”, listen on.</itunes:summary> 
  <itunes:duration>00:12:40</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Rene Carayol: Blueprint for leadership.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed79-SHORT.mp3</link>
  <description>In this show, we meet Rene Carayol. Rene is an expert in leadership. It’s an overused word, but Rene has homed in on the skills which make great business leaders: the ability to communicate and listen effectively, and the ability to change cultures rather than just analyse spreadsheets. It’s no surprise that people like Bill Clinton and Michael O’Leary of Ryanair are on his list of business heroes. For an inspirational interview which truly raises the bar when it comes to running a better business, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed79-SHORT.mp3" length="777" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 04 Jan 2008 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Rene Carayol.</itunes:subtitle>
  <itunes:summary>In this show, we meet Rene Carayol. Rene is an expert in leadership. It’s an overused word, but Rene has homed in on the skills which make great business leaders: the ability to communicate and listen effectively, and the ability to change cultures rather than just analyse spreadsheets. It’s no surprise that people like Bill Clinton and Michael O’Leary of Ryanair are on his list of business heroes. For an inspirational interview which truly raises the bar when it comes to running a better business, listen on.</itunes:summary> 
  <itunes:duration>00:12:57</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Dr John Demartini: Your Breakthrough Experience.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed78-SHORT.mp3</link>
  <description>Mike’s guest in this show is Dr John Demartini, one of the few lecturers on the business circuit to focus both on personal and business welfare- and who can legitimately claim to practise what he preaches. John runs seminars across the world, helping entrepreneurs to find what he calls their “Breakthrough Experience”. We caught up with him on a whistlestop break in the UK, so prepare for a motivational tour de force!</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed78-SHORT.mp3" length="753" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 21 Dec 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Dr John Demartini.</itunes:subtitle>
  <itunes:summary>Mike’s guest in this show is Dr John Demartini, one of the few lecturers on the business circuit to focus both on personal and business welfare- and who can legitimately claim to practise what he preaches. John runs seminars across the world, helping entrepreneurs to find what he calls their “Breakthrough Experience”. We caught up with him on a whistlestop break in the UK, so prepare for a motivational tour de force!</itunes:summary> 
  <itunes:duration>00:12:33</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Helena Hudson: Cooking up a classic.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed77-SHORT.mp3</link>
  <description>In this show, Mike meets Helena Hudson, a classic second-time round entrepreneur. After a successful city career, Helena and her husband decamped to Brighton for a better life. And they’ve found it: Helena runs The Real Eating Company, a chain of three deli-cafés on the South Coast, with more in the pipeline. With no previous experience and nothing more than a good idea, listen on to find out how she’s done it.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed77-SHORT.mp3" length="760" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 14 Dec 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Helena Hudson.</itunes:subtitle>
  <itunes:summary>In this show, Mike meets Helena Hudson, a classic second-time round entrepreneur. After a successful city career, Helena and her husband decamped to Brighton for a better life. And they’ve found it: Helena runs The Real Eating Company, a chain of three deli-cafés on the South Coast, with more in the pipeline. With no previous experience and nothing more than a good idea, listen on to find out how she’s done it.</itunes:summary> 
  <itunes:duration>00:12:40</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>QI: Quite interesting again.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed76-SHORT.mp3</link>
  <description>For the second year running, the almanacks of trivia under the "QI" brand, loosely based on the hit BBC panel game of the same name, are flying off the shelves. There are also a raft of DVDs and interactive games. We caught up with QI’s creators, John Lloyd and John Mitchinson. Lloyd is the producer behind comedy staples “Not the Nine OClock News” and “Blackadder”, Mitchinson is ex-marketing manager of Waterstones Bookshops. Listen on to hear Mike Southon brave their intellectual assault.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed76-SHORT.mp3" length="696" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 07 Dec 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to John Lloyd and John Mitchinson.</itunes:subtitle>
  <itunes:summary>For the second year running, the almanacks of trivia under the "QI" brand, loosely based on the hit BBC panel game of the same name, are flying off the shelves. There are also a raft of DVDs and interactive games. We caught up with QI’s creators, John Lloyd and John Mitchinson. Lloyd is the producer behind comedy staples “Not the Nine OClock News” and “Blackadder”, Mitchinson is ex-marketing manager of Waterstones Bookshops. Listen on to hear Mike Southon brave their intellectual assault.</itunes:summary> 
  <itunes:duration>00:11:36</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Mindy Gibbins Klein: The Book Midwife.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed75-SHORT.mp3</link>
  <description>In this programme, Mike’s guest is Mindy Gibbins-Klein, otherwise known as: The Book Midwife. What better way to become the acknowledged expert in your field than to be a published author? Mindy knows how to take your years of experience, and turn it into a book. It might just be the best publicity your business has ever had. To find out more, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed75-SHORT.mp3" length="740" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 30 Nov 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Mindy Gibbins Klein.</itunes:subtitle>
  <itunes:summary>In this programme, Mike’s guest is Mindy Gibbins-Klein, otherwise known as: The Book Midwife. What better way to become the acknowledged expert in your field than to be a published author? Mindy knows how to take your years of experience, and turn it into a book. It might just be the best publicity your business has ever had. To find out more, listen on.</itunes:summary> 
  <itunes:duration>00:12:20</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Sir Keith Mills: A rewarding career.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed74-SHORT.mp3</link>
  <description>If you haven’t heard of Sir Keith, you’ll have heard of his products. He is the king of loyalty schemes, having founded not only Air Miles but also the omnipresent Nectar Card. Oh, and as if that wasn’t enough, he then chaired the bid team which brought the 2012 Olympics to London. A classic entrepreneur and genius marketer, he also sits on the board of Spurs FC. Here’s his story.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed74-SHORT.mp3" length="746" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 23 Nov 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Sir Keith Mills.</itunes:subtitle>
  <itunes:summary>If you haven’t heard of Sir Keith, you’ll have heard of his products. He is the king of loyalty schemes, having founded not only Air Miles but also the omnipresent Nectar Card. Oh, and as if that wasn’t enough, he then chaired the bid team which brought the 2012 Olympics to London. A classic entrepreneur and genius marketer, he also sits on the board of Spurs FC. Here’s his story.</itunes:summary> 
  <itunes:duration>00:12:26</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Christine Comaford-Lynch: Rules for Renegades.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed73-SHORT.mp3</link>
  <description>Our guest in this programme is Christine Comaford-Lynch, an expert at re-invention and best-selling author of “Rules for Renegades”. Christine has charted the waters of technology companies like Microsoft and Oracle, successfully constructing a high-tech HR consultancy out of thin air. She puts her success down to GSD: which stands for “Gets Stuff Done”. If you’re a GSD kind of person- with a healthy dose of guts to boot, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed73-SHORT.mp3" length="788" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 16 Nov 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Christine Comaford-Lynch.</itunes:subtitle>
  <itunes:summary>Our guest in this programme is Christine Comaford-Lynch, an expert at re-invention and best-selling author of “Rules for Renegades”. Christine has charted the waters of technology companies like Microsoft and Oracle, successfully constructing a high-tech HR consultancy out of thin air. She puts her success down to GSD: which stands for “Gets Stuff Done”. If you’re a GSD kind of person- with a healthy dose of guts to boot, listen on.</itunes:summary> 
  <itunes:duration>00:13:08</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Eric Edmeades: The Entrepreneur Adventurer.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed72-SHORT.mp3</link>
  <description>Mike’s guest in this show is Eric Edmeades, obsessive traveller, speaker and author. Eric is a master practitioner in NLP, but has ample business experience too. His approaches can be unconventional: his recent Adventure Seminar took a team to the top of Mount Kilimanjaro. As you’ll hear, there’s no stopping Eric, so for an inspirational, off-beat and maverick interview, listen on!</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed72-SHORT.mp3" length="785" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Fri, 09 Nov 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Eric Edmeades.</itunes:subtitle>
  <itunes:summary>Mike’s guest in this show is Eric Edmeades, obsessive traveller, speaker and author. Eric is a master practitioner in NLP, but has ample business experience too. His approaches can be unconventional: his recent Adventure Seminar took a team to the top of Mount Kilimanjaro. As you’ll hear, there’s no stopping Eric, so for an inspirational, off-beat and maverick interview, listen on!</itunes:summary> 
  <itunes:duration>00:13:05</itunes:duration>
  <itunes:keywords>NLP social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Making a business of technology: Sir Robin Saxby</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed71-SHORT.mp3</link>
  <description>In this show, we meet Professor Sir Robin Saxby, President of the Institute of Engineering and Technology. Don’t be fooled by his academic credentials- Sir Robin is a businessman to the core, having worked through fifty years of technology companies from Motorola to ARM. For anyone seeking a career in high-tech industries, or pursuing a dream technology business, this is an essential listen.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed71-SHORT.mp3" length="692" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 02 Nov 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Sir Robin Saxby.</itunes:subtitle>
  <itunes:summary>In this show, we meet Professor Sir Robin Saxby, President of the Institute of Engineering and Technology. Don’t be fooled by his academic credentials- Sir Robin is a businessman to the core, having worked through fifty years of technology companies from Motorola to ARM. For anyone seeking a career in high-tech industries, or pursuing a dream technology business, this is an essential listen.</itunes:summary> 
  <itunes:duration>00:11:32</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Smoothie Operator: Jamie Mitchell</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed70-SHORT.mp3</link>
  <description>In this programme, we meet Jamie Mitchell, UK managing director of smoothie makers Innocent Drinks. Jamie calls Innocent 'a classic startup': impeccably managed, carefully branded, and socially responsible from the bottom up. If you fancy building a retail brand from scratch, this is the interview for you.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed70-SHORT.mp3" length="784" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 25 Oct 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Jamie Mitchell.</itunes:subtitle>
  <itunes:summary>In this programme, we meet Jamie Mitchell, UK managing director of smoothie makers Innocent Drinks. Jamie calls Innocent 'a classic startup': impeccably managed, carefully branded, and socially responsible from the bottom up. If you fancy building a retail brand from scratch, this is the interview for you.</itunes:summary> 
  <itunes:duration>00:13:04</itunes:duration>
  <itunes:keywords>startup social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>James Minter: Be our guest! </title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed69-SHORT.mp3</link>
  <description>In this show, we meet James Minter, who spent ten years in the navy, nearly became an accountant, but settled on converting an old 1950’s actors’ haunt into what is today the Adam Street Private Members Club. Minter’s business strategy combines hospitality, property management and office space- to find out how he has built a successful business from a property shell, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed69-SHORT.mp3" length="746" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 18 Oct 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Molly Beddingfield.</itunes:subtitle>
  <itunes:summary>In this show, we meet James Minter, who spent ten years in the navy, nearly became an accountant, but settled on converting an old 1950’s actors’ haunt into what is today the Adam Street Private Members Club. Minter’s business strategy combines hospitality, property management and office space- to find out how he has built a successful business from a property shell, listen on.</itunes:summary> 
  <itunes:duration>00:12:26</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Molly Bedingfield: Where business meets charity</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed68-SHORT.mp3</link>
  <description>In this show, Beermat Radio welcomes Molly Bedingfield. You’ll know the surname because Molly is mum to pop stars Daniel and Natasha Bedingfield, but Molly is a prodigious social entrepreneur in her own right. Her latest venture, Global Angels, is in the vanguard of business philanthropy. To find out more about social enterprise and indeed the future of the third sector, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed68-SHORT.mp3" length="743" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 04 Oct 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Molly Beddingfield.</itunes:subtitle>
  <itunes:summary>In this show, Beermat Radio welcomes Molly Bedingfield. You’ll know the surname because Molly is mum to pop stars Daniel and Natasha Bedingfield, but Molly is a prodigious social entrepreneur in her own right. Her latest venture, Global Angels, is in the vanguard of business philanthropy. To find out more about social enterprise and indeed the future of the third sector, listen on.</itunes:summary> 
  <itunes:duration>00:12:23</itunes:duration>
  <itunes:keywords>social entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Leading by example: Allan Leighton</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed67-SHORT.mp3</link>
  <description>In this show, we meet Alan Leighton, Chairman of the Royal Mail.  A true business heavyweight, his career includes stints at corporate giants like Mars, Asda and BSkyB. He's also written a book, in which he's debunked the management consultant theories of business and instead interviewed as many people as possible who have actually run businesses of their own. For the distilled wisdom of a serial CEO, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed67-SHORT.mp3" length="750" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 27 Sep 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Alan Leighton.</itunes:subtitle>
  <itunes:summary>In this show, we meet Alan Leighton, Chairman of the Royal Mail.  A true business heavyweight, his career includes stints at corporate giants like Mars, Asda and BSkyB. He's also written a book, in which he's debunked the management consultant theories of business and instead interviewed as many people as possible who have actually run businesses of their own. For the distilled wisdom of a serial CEO, listen on.</itunes:summary> 
  <itunes:duration>00:12:30</itunes:duration>
  <itunes:keywords>leadership entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Leaders Quest: Fields Wicker-Miurin OBE</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed66-SHORT.mp3</link>
  <description>Fields has had a stellar career in the city, but is now a Partner in Leader’s Quest, a social enterprise which brings together ideas about globalisation and the role of business in society; encouraging leaders to make a contribution to their wider communities. For an insight into a hugely successful and ethical career, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed66-SHORT.mp3" length="752" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 20 Sep 2007 10:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Fields Wicker-Miurin OBE.</itunes:subtitle>
  <itunes:summary>Fields has had a stellar career in the city, but is now a Partner in Leader’s Quest, a social enterprise which brings together ideas about globalisation and the role of business in society; encouraging leaders to make a contribution to their wider communities. For an insight into a hugely successful and ethical career, listen on.</itunes:summary> 
  <itunes:duration>00:12:32</itunes:duration>
  <itunes:keywords>leadership entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Roger Hamilton, Part 2: Wealth Dynamics.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed65-SHORT.mp3</link>
  <description>In this programme, we're back for a second session with Roger Hamilton, one of the world's foremost wealth consultants. We'll learn how he profiles entrepreneurs and businesspeople with the Wealth Dynamics system- and perhaps even find out what sort of entrepreneur you are!</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed65-SHORT.mp3" length="676" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 13 Sep 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Roger Hamilton.</itunes:subtitle>
  <itunes:summary>In this programme, we're back for a second session with Roger Hamilton, one of the world's foremost wealth consultants. We'll learn how he profiles entrepreneurs and businesspeople with the Wealth Dynamics system- and perhaps even find out what sort of entrepreneur you are!.</itunes:summary> 
  <itunes:duration>00:11:16</itunes:duration>
  <itunes:keywords>wealth entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Andrew Bishop: FX, spuds and rock'n'roll.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed64-SHORT.mp3</link>
  <description>In this programme, Mike Southon meets Andrew Bishop; whose entrepreneurial career began selling... potatoes. He is now credited with turning round the fortunes of musician’s friend Carlsbro, the amplifier manufacturer- not least by building a quality manufacturing base in China. For more on entrepreneurship and international business, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed64-SHORT.mp3" length="743" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 06 Sep 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Andrew Bishop.</itunes:subtitle>
  <itunes:summary>In this programme, Mike Southon meets Andrew Bishop; whose entrepreneurial career began selling... potatoes. He is now credited with turning round the fortunes of musician’s friend Carlsbro, the amplifier manufacturer- not least by building a quality manufacturing base in China. For more on entrepreneurship and international business, listen on.</itunes:summary> 
  <itunes:duration>00:12:23</itunes:duration>
  <itunes:keywords>international entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Sir Philip Trousdell: From Forces to Business.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed63-SHORT.mp3</link>
  <description>In this show, Mike Southon meets Sir Philip Trousdell; a former army commander and commandant at Sandhurst, who explains how the army's officer training is not just a grounding for the Forces, but also for business. He explains what business can learn from the Army- and how to get things done in your office without shouting!</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed63-SHORT.mp3" length="708" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 30 Aug 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Sir Philip Trousdell.</itunes:subtitle>
  <itunes:summary>In this show, Mike Southon meets Sir Philip Trousdell; a former army commander and commandant at Sandhurst, who explains how the army's officer training is not just a grounding for the Forces, but also for business. He explains what business can learn from the Army- and how to get things done in your office without shouting!</itunes:summary> 
  <itunes:duration>00:11:48</itunes:duration>
  <itunes:keywords>entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Alan Bates: Get some experience, get a mentor.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed62-SHORT.mp3</link>
  <description>Mentoring is a vital source of guidance for entrepreneurs and business owners, yet many never get round to commissioning advice from these friendly faces with bags of experience under their belts. In this show, Mike talks to Nigel Winship of First Thought Consulting and his mentor Alan Bates, to hear first hand how mentoring can make a difference to a business.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed62-SHORT.mp3" length="827" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 09 Aug 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Nigel Winship and his mentor Alan Bates.</itunes:subtitle>
  <itunes:summary>Mentoring is a vital source of guidance for entrepreneurs and business owners, yet many never get round to commissioning advice from these friendly faces with bags of experience under their belts. In this show, Mike talks to Nigel Winship of First Thought Consulting and his mentor Alan Bates, to hear first hand how mentoring can make a difference to a business.</itunes:summary> 
  <itunes:duration>00:13:47</itunes:duration>
  <itunes:keywords>mentoring entrepreneur small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Glyn Moore: Advice for every small business.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed61-SHORT.mp3</link>
  <description>What's the difference between sales and marketing? How do I balance my work and home life? In this show, Mike gets practical answers on these and many more issues troubling small businesses and startups from Glyn Moore of Icon Business Solutions.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed61-SHORT.mp3" length="775" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 02 Aug 2007 12:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Glyn Moore.</itunes:subtitle>
  <itunes:summary>What's the difference between sales and marketing? How do I balance my work and home life? In this show, Mike gets practical answers on these and many more issues troubling small businesses and startups from Glyn Moore of Icon Business Solutions.</itunes:summary> 
  <itunes:duration>00:12:55</itunes:duration>
  <itunes:keywords>small business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Mike Klein: If you don't succeed, buy back the company.</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed60-SHORT.mp3</link>
  <description>Mike Klein describes the day he was pushed out from his own company as one of the worst of his whole life. Undeterred, he soldiered on, eventually buying the company back, turning it round, and selling it on for a handsome profit. For a lesson in a key entrepreneurial skill- persistence- listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed60-SHORT.mp3" length="776" type="audio/mpeg" />
  <category>Business</category>
  <pubDate>Thu, 26 Jul 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Mike Klein.</itunes:subtitle>
  <itunes:summary>Mike Klein describes the day he was pushed out from his own company as one of the worst of his whole life. Undeterred, he soldiered on, eventually buying the company back, turning it round, and selling it on for a handsome profit. For a lesson in a key entrepreneurial skill- persistence- listen on.</itunes:summary> 
  <itunes:duration>00:12:56</itunes:duration>
  <itunes:keywords>entrepreneur business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Roger Hamilton: Wealth creation</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed59-SHORT.mp3</link>
  <description>In this show Mikes guest is wealth consultant Roger Hamilton. Roger's path to entrepreneurship began with selling drawings on the streets of Cambridge. He finishes today as one of the world's most respected consultants in entrepreneurship. On the way he has won and lost many corporate battles: for the full story, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed59-SHORT.mp3" length="829" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 19 Jul 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to wealth consultant Roger Hamilton.</itunes:subtitle>
  <itunes:summary>In this show Mikes guest is wealth consultant Roger Hamilton. Roger's path to entrepreneurship began with selling drawings on the streets of Cambridge. He finishes today as one of the world's most respected consultants in entrepreneurship. On the way he has won and lost many corporate battles: for the full story, listen on.</itunes:summary> 
  <itunes:duration>00:13:49</itunes:duration>
  <itunes:keywords>wealth creation entrepreneur business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Shaun Smith: Managing the Customer Experience</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed58-SHORT.mp3</link>
  <description>In this programme, Mike meets customer experience expert Shaun Smith. With years of training and consultancy experience both in the UK and overseas, he is now a respected author and speaker on the subject of brand experience. His book: 'See, Feel Think Do - the Power of Instinct in Business', explains how to understand your customers, how to create revenue streams by anticipating change, and how to offer the right incentives at the right time. For more advice, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed58-SHORT.mp3" length="737" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 12 Jul 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to customer experience expert Shaun Smith.</itunes:subtitle>
  <itunes:summary>In this programme, Mike meets customer experience expert Shaun Smith. With years of training and consultancy experience both in the UK and overseas, he is now a respected author and speaker on the subject of brand experience. His book: 'See, Feel Think Do - the Power of Instinct in Business', explains how to understand your customers, how to create revenue streams by anticipating change, and how to offer the right incentives at the right time. For more advice, listen on.</itunes:summary> 
  <itunes:duration>00:12:17</itunes:duration>
  <itunes:keywords>customer experience entrepreneur business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Rob Brown: TRIP the sale fantastic</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed57-SHORT.mp3</link>
  <description>In this show, we meet Rob Brown. Rob is proof that you can learn to sell- as he claims to have been a 'useless' salesman to start with. He's not only had a successful sales career, but is now a sought-after writer and trainer in business networking techniques; thanks to his "TRIP" system. In the next half hour, Rob explains some of the secrets of TRIP to Mike Southon.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed57-SHORT.mp3" length="809" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 05 Jul 2007 09:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Rob Brown, sought-after writer and trainer in business networking techniques.</itunes:subtitle>
  <itunes:summary>In this show, we meet Rob Brown. Rob is proof that you can learn to sell- as he claims to have been a 'useless' salesman to start with. He's not only had a successful sales career, but is now a sought-after writer and trainer in business networking techniques; thanks to his "TRIP" system. In the next half hour, Rob explains some of the secrets of TRIP to Mike Southon.</itunes:summary> 
  <itunes:duration>00:13:29</itunes:duration>
  <itunes:keywords>networking entrepreneur business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Robblie Steinhouse: Secrets of NLP</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed56-SHORT.mp3</link>
  <description>In this show, Mike Southon talks to Robbie Steinhouse of the NLP School, Europe. During a successful career running his own companies, Robbie realized the value of developing people- sales people in particular-  using the principles of NLP. he is now a Master Practitioner and one of the country's leading NLP teachers. In this show, Robbie shares with Mike some of the techniques that make NLP such a powerful sales and communications tool.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed56-SHORT.mp3" length="775" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 28 Jun 2007 11:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Robbie Steinhouse of the NLP School, Europe.</itunes:subtitle>
  <itunes:summary>In this show, Mike Southon talks to Robbie Steinhouse of the NLP School, Europe. During a successful career running his own companies, Robbie realized the value of developing people- sales people in particular-  using the principles of NLP. he is now a Master Practitioner and one of the country's leading NLP teachers. In this show, Robbie shares with Mike some of the techniques that make NLP such a powerful sales and communications tool.</itunes:summary> 
  <itunes:duration>00:12:55</itunes:duration>
  <itunes:keywords>NLP entrepreneur business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Jonty and Alise Crossick: Working with your spouse</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed55-SHORT.mp3</link>
  <description>In this programme, Mike Southon talks to Jonty and Alise Crossick. They founded the English Teddybear company with nothing, in the middle of the UK's recession and still made a huge success of it. Now they run a highly successful property company. Throughout, as you'll hear, despite being a couple, their powerful personalities have enabled them to work together to create highly successful businesses.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed55-SHORT.mp3" length="679" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Mon, 25 Jun 2007 21:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon talks to Jonty and Alise Crossick, founders of the English Teddybear company.</itunes:subtitle>
  <itunes:summary>In this programme, Mike Southon talks to Jonty and Alise Crossick. They founded the English Teddybear company with nothing, in the middle of the UK's recession and still made a huge success of it. Now they run a highly successful property company. Throughout, as you'll hear, despite being a couple, their powerful personalities have enabled them to work together to create highly successful businesses.</itunes:summary> 
  <itunes:duration>00:11:19</itunes:duration>
  <itunes:keywords>entrepreneur business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Alan Stevens: Practical PR</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed54-SHORT.mp3</link>
  <description>In this show, Mike talks to media coach and communications expert Alan Stevens. With over 20 years experience, Alan is best placed to advise on the do’s and don’ts of handling the media, and how to look and sound your best when faced with unwanted or unexpected media attention. Alan also imparts his wisdom on corporate PR, so if you're looking to make a bigger splash with your business, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed54-SHORT.mp3" length="765" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 14 Jun 2007 13:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>In this show, Mike talks to media coach and communications expert Alan Stevens.</itunes:subtitle>
  <itunes:summary>In this show, Mike talks to media coach and communications expert Alan Stevens. With over 20 years experience, Alan is best placed to advise on the do’s and don’ts of handling the media, and how to look and sound your best when faced with unwanted or unexpected media attention. Alan also imparts his wisdom on corporate PR, so if you're looking to make a bigger splash with your business, listen on.</itunes:summary> 
  <itunes:duration>00:12:45</itunes:duration>
  <itunes:keywords>pr public relations entrepreneur business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Sillett and Milhench: Protecting your IP</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed53-SHORT.mp3</link>
  <description>In this show, Mike Southon meets patent attorney Mark Milhench and Ian Sillett, a business mentor at London’s South Bank University- to talk about securing your intellectual property rights. Many inventors worry that their ideas will founder, stolen by someone with more money or resources. But there are ways to protect your ideas, so listen on to find out how to safely turn your dreams into reality.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed53-SHORT.mp3" length="754" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 07 Jun 2007 21:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>In this show, Mike Southon meets patent attorney Mark Milhench and Ian Sillett, a business mentor at London’s South Bank University- to talk about securing your intellectual property rights.</itunes:subtitle>
  <itunes:summary>In this show, Mike Southon meets patent attorney Mark Milhench and Ian Sillett, a business mentor at London’s South Bank University- to talk about securing your intellectual property rights. Many inventors worry that their ideas will founder, stolen by someone with more money or resources. But there are ways to protect your ideas, so listen on to find out how to safely turn your dreams into reality.</itunes:summary> 
  <itunes:duration>00:12:34</itunes:duration>
  <itunes:keywords>intellectual property rights patent entrepreneur business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Al Gosling: Extreme brand, extreme business</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed52-SHORT.mp3</link>
  <description>In this show, Mike meets Al Gosling, founder of The Extreme Group. Originally an extreme sports media company, Al has leveraged the Extreme brand to create a group of ventures which includes everything from soft drinks to a hotel chain. 'Doing a Virgin' isn't easy- and Al remains one of the UK's brightest young entrepreneurs. To learn his secrets, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed52-SHORT.mp3" length="771" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Wed, 30 May 2007 10:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>In this show, Mike meets Al Gosling, founder of The Extreme Group.</itunes:subtitle>
  <itunes:summary>In this show, Mike meets Al Gosling, founder of The Extreme Group. Originally an extreme sports media company, Al has leveraged the Extreme brand to create a group of ventures which includes everything from soft drinks to a hotel chain. 'Doing a Virgin' isn't easy- and Al remains one of the UK's brightest young entrepreneurs. To learn his secrets, listen on.</itunes:summary> 
  <itunes:duration>00:12:51</itunes:duration>
  <itunes:keywords>young entrepreneur business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Daniel Priestley: Triumphant career</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed51-SHORT.mp3</link>
  <description>At the tender age of 26, Daniel Priestley is running an events company with a presence on three continents, and bends the ears of global entrepreneurs. He puts his success down to excellent mentoring and a clear focus on getting his product right. To find out what determination and a can-do attitude can do for the young entrepreneur, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed51-SHORT.mp3" length="705" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Fri, 25 May 2007 17:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>At the tender age of 26, Daniel Priestley is running an events company with a presence on three continents.</itunes:subtitle>
  <itunes:summary>At the tender age of 26, Daniel Priestley is running an events company with a presence on three continents, and bends the ears of global entrepreneurs. He puts his success down to excellent mentoring and a clear focus on getting his product right. To find out what determination and a can-do attitude can do for the young entrepreneur, listen on.</itunes:summary> 
  <itunes:duration>00:11:45</itunes:duration>
  <itunes:keywords>young entrepreneur business marketing mike southon chris west beermat</itunes:keywords>
</item>
<item>
  <title>Ann Baldwin: Coaching for success</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed50-SHORT.mp3</link>
  <description>In this programme, we celebrate our half century podcast with a little bit of training from executive coach Ann Baldwin. Ann has a wealth of experience in the corporate and executive arena, and she believes that coaching can pay dividends for everyone. Here she shares some of her experience and knowledge with Mike Southon on personal improvement, time management and how to reach your full potential.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed50-SHORT.mp3" length="773" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 26 Apr 2007 17:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>A little bit of training from executive coach Ann Baldwin.</itunes:subtitle>
  <itunes:summary>In this programme, we celebrate our half century podcast with a little bit of training from executive coach Ann Baldwin. Ann has a wealth of experience in the corporate and executive arena, and she believes that coaching can pay dividends for everyone. Here she shares some of her experience and knowledge with Mike Southon on personal improvement, time management and how to reach your full potential.</itunes:summary> 
  <itunes:duration>00:12:53</itunes:duration>
  <itunes:keywords>coaching training executive entrepreneur business marketing mike southon chris west beermat</itunes:keywords> 
</item>
<item>
  <title>Inventors' Workshop: Trevor Baylis and Dave Fryett</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed49-SHORT.mp3</link>
  <description>In this show, it's an inventor's paradise as Mike gets two inventors- Sir Trevor Baylis and Dave Fryett- in the same room for a chat about ideas, intellectual property rights and routes to market. It's the perfect primer for anyone with a great idea looking to make the next step.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed49-SHORT.mp3" length="768" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 19 Apr 2007 10:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike gets two inventors- Sir Trevor Baylis and Dave Fryett- in the same room for a chat.</itunes:subtitle>
  <itunes:summary>In this show, it's an inventor's paradise as Mike gets two inventors- Sir Trevor Baylis and Dave Fryett- in the same room for a chat about ideas, intellectual property rights and routes to market. It's the perfect primer for anyone with a great idea looking to make the next step.</itunes:summary> 
  <itunes:duration>00:12:48</itunes:duration>
  <itunes:keywords>inventor inventing invent entrepreneur business marketing mike southon chris west beermat</itunes:keywords> 
</item>
<item>
  <title>Andy Dickens: Get those sales in the bag</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed48-SHORT.mp3</link>
  <description>In this show Mike meets Andy Dickens, MD of Virtual Sales Ltd. Andy's got all the answers to your sales questions, from effective sales management to squeezing more contracts from your existing clients. If you want to make more money with less effort- and do it without being nasty to anyone- then listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed48-SHORT.mp3" length="788" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Fri, 13 Apr 2007 17:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Andy Dickens, MD of Virtual Sales Ltd. Andy's got all the answers to your sales questions.</itunes:subtitle>
  <itunes:summary>In this show Mike meets Andy Dickens, MD of Virtual Sales Ltd. Andy's got all the answers to your sales questions, from effective sales management to squeezing more contracts from your existing clients. If you want to make more money with less effort- and do it without being nasty to anyone- then listen on.</itunes:summary> 
  <itunes:duration>00:13:08</itunes:duration>
  <itunes:keywords>sales selling entrepreneur business marketing mike southon chris west beermat</itunes:keywords> 
</item>
<item>
  <title>Jane Khedair: Taking the hassle out of business planning</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed47-SHORT.mp3</link>
  <description>In this show, Mike meets Jane Khedair, managing director of Business Plan Services. Putting together an effective business plan is vital if you are planning to raise finance or to get your bank manager onside for a loan. Jane tells us the right way to present your proposal on paper, why just having one business plan is not enough, and the all important do’s and don’ts when writing your own business plan.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed47-SHORT.mp3" length="720" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Wed, 04 Apr 2007 15:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Jane Khedair. Jane tells us the all important do’s and don’ts when writing a business plan.</itunes:subtitle>
  <itunes:summary>In this show, Mike meets Jane Khedair, managing director of Business Plan Services. Putting together an effective business plan is vital if you are planning to raise finance or to get your bank manager onside for a loan. Jane tells us the right way to present your proposal on paper, why just having one business plan is not enough, and the all important do’s and don’ts when writing your own business plan.</itunes:summary> 
  <itunes:duration>00:12:00</itunes:duration>
  <itunes:keywords>plans planning entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Harry Drnec: Red Bull</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed46-SHORT.mp3</link>
  <description>In this programme, Mike Southon meets Harry Drnec, UK Managing Director of Red Bull. Originally from Chicago, Harry’s colourful career includes a stint in the US Air Force in Vietnam, and in the drinks industry he’s worked for everyone from Budweiser to winemakers Gallo. Harry says the secret of brand marketing is to involve everyone from the maker and distributor through to the shop and the customer. For anyone with a new product dreaming of being the product on everybody's lips, this is an essential listen.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed46-SHORT.mp3" length="769" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 29 Mar 2007 16:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon meets Harry Drnec, UK Managing Director of Red Bull.</itunes:subtitle>
  <itunes:summary>In this programme, Mike Southon meets Harry Drnec, UK Managing Director of Red Bull. Originally from Chicago, Harry’s colourful career includes a stint in the US Air Force in Vietnam, and in the drinks industry he’s worked for everyone from Budweiser to winemakers Gallo. Harry says the secret of brand marketing is to involve everyone from the maker and distributor through to the shop and the customer. For anyone with a new product dreaming of being the product on everybody's lips, this is an essential listen.</itunes:summary> 
  <itunes:duration>00:12:49</itunes:duration>
  <itunes:keywords>red bull marketing careers finance investing management mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Jim White: Success with the Press</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed45-SHORT.mp3</link>
  <description>In this programme, Mike meets journalist and media commentator Jim White. Jim started his national career with The Independent; and is now an established columnist and sports writer for The Daily Telegraph. He firmly believes that for businesses, the media is much more than just words and pictures. To find out what lies beneath the printed page, and how understanding media and your audience can directly affect your business, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed45-SHORT.mp3" length="792" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Fri, 23 Mar 2007 15:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets journalist Jim White. Jim is an established columnist and sports writer for The Daily Telegraph.</itunes:subtitle>
  <itunes:summary>In this programme, Mike meets journalist and media commentator Jim White. Jim started his national career with The Independent; and is now an established columnist and sports writer for The Daily Telegraph. He firmly believes that for businesses, the media is much more than just words and pictures. To find out what lies beneath the printed page, and how understanding media and your audience can directly affect your business, listen on.</itunes:summary> 
  <itunes:duration>00:13:12</itunes:duration>
  <itunes:keywords>journalism media careers finance investing management mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Frank Furness: Boost your marketing</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed44-SHORT.mp3</link>
  <description>In this show, Mike finds out how to maximise your marketing potential with international motivational speaker and trainer Frank Furness. For over 20 years, Frank has helped thousands of business people around the world improve their sales pitch and closing techniques through motivational talks, boot camps and online tips. For some great ideas to help raise your company profile, and close deals effectively, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed44-SHORT.mp3" length="731" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Wed, 14 Mar 2007 07:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike finds out how to maximise your marketing potential with international motivational speaker and trainer Frank Furness.</itunes:subtitle>
  <itunes:summary>In this show, Mike finds out how to maximise your marketing potential with international motivational speaker and trainer Frank Furness. For over 20 years, Frank has helped thousands of business people around the world improve their sales pitch and closing techniques through motivational talks, boot camps and online tips. For some great ideas to help raise your company profile, and close deals effectively, listen on.</itunes:summary> 
  <itunes:duration>00:12:11</itunes:duration>
  <itunes:keywords>marketing sales motivation careers finance investing management mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Bill Thompson: The internet and your business</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed43-SHORT.mp3</link>
  <description>In this show, Mike Southon meets technology guru Bill Thompson. Bill's been in the internet business since the start, and is a much-sought-after commentator in the media: few people are as switched on to emerging technologies. To find out how the internet, Windows Vista, Open Source tools and Web 2.0 technologies are going to affect your business in the coming months, Bill's got the answers, so listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed43-SHORT.mp3" length="748" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Sun, 04 Mar 2007 18:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon meets technology guru Bill Thompson.. Find out how the internet, Windows Vista, Open Source tools and Web 2.0 technologies are going to affect your business.</itunes:subtitle>
  <itunes:summary>In this show, Mike Southon meets technology guru Bill Thompson. Bill's been in the internet business since the start, and is a much-sought-after commentator in the media: few people are as switched on to emerging technologies. To find out how the internet, Windows Vista, Open Source tools and Web 2.0 technologies are going to affect your business in the coming months, Bill's got the answers, so listen on.</itunes:summary> 
  <itunes:duration>00:12:28</itunes:duration>
  <itunes:keywords>web 2.0 internet open source windows vista careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Mike Lucy: A Company of Cooks</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed42-SHORT.mp3</link>
  <description>In this show, Mike meets Mike Lucy, founder and Managing Director of A Company of Cooks; who provide contract catering designed to perfectly complement each individual venue. Mike's tenure at Kenwood House and The Roundhouse in Camden has been secure for over ten years. But it's not as easy as it sounds - and as the saying goes - if you can't stand the heat, get out of the kitchen! To find out what you need to stay on top in the catering trade, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed42-SHORT.mp3" length="720" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 22 Feb 2007 22:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Mike Lucy, founder of A Company of Cooks. To find out how to stay on top in the catering trade, listen on.</itunes:subtitle>
  <itunes:summary>In this show, Mike meets Mike Lucy, founder and Managing Director of A Company of Cooks; who provide contract catering designed to perfectly complement each individual venue. Mike's tenure at Kenwood House and The Roundhouse in Camden has been secure for over ten years. But it's not as easy as it sounds - and as the saying goes - if you can't stand the heat, get out of the kitchen! To find out what you need to stay on top in the catering trade, listen on.</itunes:summary> 
  <itunes:duration>00:12:00</itunes:duration>
  <itunes:keywords>careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Thomas Power: Networking for business</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed41-SHORT.mp3</link>
  <description>In this show, Mike Southon talks to Thomas Power, Chairman of the online business network, Ecademy. Thomas has been a salesman for Sir Alan Sugar at Amstrad, a published author and commentator on internet business. Here, Thomas discusses branding, social networking and how the internet has become a key commercial marketing tool.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed41-SHORT.mp3" length="795" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 15 Feb 2007 14:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>In this show, Mike Southon talks to Thomas Power, Chairman of the online business network, Ecademy.</itunes:subtitle>
  <itunes:summary>In this show, Mike Southon talks to Thomas Power, Chairman of the online business network, Ecademy. Thomas has been a salesman for Sir Alan Sugar at Amstrad, a published author and commentator on internet business. Here, Thomas discusses branding, social networking and how the internet has become a key commercial marketing tool.</itunes:summary> 
  <itunes:duration>00:13:15</itunes:duration>
  <itunes:keywords>ecademy thomas power careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Neil Donaldson: We are family</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed40-SHORT.mp3</link>
  <description>In this show, Mike meets Neil Donaldson, Chairman and MD of James Donaldson and Sons, a timber business family-owned and run for five generations. Born to his trade and business in general, Neil's career portfolio is packed with directorships. Hard decisions are all the harder within a fmily dynamic, and broad shoulders, patience and teamwork are essential. For anyone considering working with friends and relations, this is a must-listen.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed40-SHORT.mp3" length="775" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Wed, 07 Feb 2007 11:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Neil Donaldson, Chairman and MD of James Donaldson and Sons, a timber business family-owned and run for five generations.</itunes:subtitle>
  <itunes:summary>In this show, Mike meets Neil Donaldson, Chairman and MD of James Donaldson and Sons, a timber business family-owned and run for five generations. Born to his trade and business in general, Neil's career portfolio is packed with directorships. Hard decisions are all the harder within a fmily dynamic, and broad shoulders, patience and teamwork are essential. For anyone considering working with friends and relations, this is a must-listen.</itunes:summary> 
  <itunes:duration>00:12:55</itunes:duration>
  <itunes:keywords>family business timber careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Craig Goldblatt: Dynamite sales</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed39-SHORT.mp3</link>
  <description>Effective selling is vital for any successful business, so in this show Mike meets up with business sales coach and keynote speaker, Craig Goldblatt. Craig has won national awards for his sales work at courier company TNT; but puts his successful salesmanship down to surrounding himself with the right people. Today,.Craig delivers sales workshops and keynote addresses, including some very effective sales tips, which you’ll hear in this show; so listen on…</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed39-SHORT.mp3" length="768" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 01 Feb 2007 10:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Effective selling is vital for any successful business, so in this show Mike meets up with business sales coach, Craig Goldblatt.</itunes:subtitle>
  <itunes:summary>Effective selling is vital for any successful business, so in this show Mike meets up with business sales coach and keynote speaker, Craig Goldblatt. Craig has won national awards for his sales work at courier company TNT; but puts his successful salesmanship down to surrounding himself with the right people. Today,.Craig delivers sales workshops and keynote addresses, including some very effective sales tips, which you’ll hear in this show; so listen on…</itunes:summary> 
  <itunes:duration>00:12:48</itunes:duration>
  <itunes:keywords>sales selling entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>James Murray-Wells: A site for sore eyes</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed38-SHORT.mp3</link>
  <description>In this show, Mike meets James Murray-Wells, founder of online spectacles retailer, Glasses Direct. As a cost-conscious student, James got so fed up with paying through the nose for a pair of glasses that he decided to shake up what he soon discovered to be a very un-cooperative industry, which was very protective of its profit margins. Persistence has paid off though; and James now runs a highly successful online business. In this fascinating interview, hear how he has fended off hate mail and unrelenting pressure from his high street competitors to build a successful online brand.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed38-SHORT.mp3" length="742" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Fri, 19 Jan 2007 23:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets James Murray-Wells, young entrepreneur and founder of online spectacles retailer, Glasses Direct.</itunes:subtitle>
  <itunes:summary>In this show, Mike meets James Murray-Wells, founder of online spectacles retailer, Glasses Direct. As a cost-conscious student, James got so fed up with paying through the nose for a pair of glasses that he decided to shake up what he soon discovered to be a very un-cooperative industry, which was very protective of its profit margins. Persistence has paid off though; and James now runs a highly successful online business. In this fascinating interview, hear how he has fended off hate mail and unrelenting pressure from his high street competitors to build a successful online brand.</itunes:summary> 
  <itunes:duration>00:12:22</itunes:duration>
  <itunes:keywords>entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Trevor Baylis: Like clockwork</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed37-SHORT.mp3</link>
  <description>Ever had a good idea for an invention? Here in Beermat Radio, Edition 37, we meet Trevor Baylis, TV favourite and inventor of the clockwork radio. His inventing career began as a child tinkering with a meccano set. Several inventions for the disabled later, and after a sideline as a swimming champion and stuntman, he’s now one of Britain’s most respected inventors. Mike Southon meets Trevor to talk patents, intellectual property, inventing and things which go bang when mixed together.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed37-SHORT.mp3" length="767" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 11 Jan 2007 10:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon meets Trevor Baylis, TV favourite and inventor of the clockwork radio.</itunes:subtitle>
  <itunes:summary>Ever had a good idea for an invention? Here in Beermat Radio, Edition 37, we meet Trevor Baylis, TV favourite and inventor of the clockwork radio. His inventing career began as a child tinkering with a meccano set. Several inventions for the disabled later, and after a sideline as a swimming champion and stuntman, he’s now one of Britain’s most respected inventors. Mike Southon meets Trevor to talk patents, intellectual property, inventing and things which go bang when mixed together.</itunes:summary> 
  <itunes:duration>00:12:47</itunes:duration>
  <itunes:keywords>trevor baylis clockwork radio entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>John White: Learning by Association</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed36-SHORT.mp3</link>
  <description>In this show, Mike Southon meets John White, Chief Executive of the Timber Trade Federation. A brief flirtation with journalism lit John’s enthusiasm for business, and he has run corporate associations ever since; representing industries from seatbelts to baby products. He even represented the animal feed rendering trade just as the BSE crisis hit the headlines. At the Timber Trade Federation, John deals with Government departments, generates positive PR, and works with industry rivals for the common good. For a fascinating insight into negotiation and teamwork skills, especially in a politically charged environment, listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed36-SHORT.mp3" length="769" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Fri, 05 Jan 2007 10:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>In this show, Mike Southon meets John White, Chief Executive of the Timber Trade Federation. For a fascinating insight into negotiation and teamwork skills, especially in a politically charged environment, listen on.</itunes:subtitle>
  <itunes:summary>In this show, Mike Southon meets John White, Chief Executive of the Timber Trade Federation. A brief flirtation with journalism lit John’s enthusiasm for business, and he has run corporate associations ever since; representing industries from seatbelts to baby products. He even represented the animal feed rendering trade just as the BSE crisis hit the headlines. At the Timber Trade Federation, John deals with Government departments, generates positive PR, and works with industry rivals for the common good. For a fascinating insight into negotiation and teamwork skills, especially in a politically charged environment, listen on.</itunes:summary> 
  <itunes:duration>00:12:49</itunes:duration>
  <itunes:keywords>entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Rachel Lowe: The Journey to Destinations</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed35-SHORT.mp3</link>
  <description>In this show, Mike meets Rachel Lowe. Rachel was juggling the demands of being a young mother to two children with a low-paid job as a cab driver when she had the idea for her Destinations board game. She entered the Enterprise Challenge- and won, giving her the money to produce a prototype for the Destinations game. Then it was off to the Dragon’s Den, where she was mercilessly savaged on TV. Undeterred, she did market Destinations- which became the best-selling board game in Hamleys Toy Shop over Christmas 2004. Listen on for the full story.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed35-SHORT.mp3" length="773" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 21 Dec 2006 23:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike meets Rachel Lowe. Rachel had the idea for her Destinations board game. She was mercilessly savaged on the Dragon’s Den TV show. Undeterred, Destinations became the best-selling board game in Hamleys Toy Shop.</itunes:subtitle>
  <itunes:summary>In this show, Mike meets Rachel Lowe. Rachel was juggling the demands of being a young mother to two children with a low-paid job as a cab driver when she had the idea for her Destinations board game. She entered the Enterprise Challenge- and won, giving her the money to produce a prototype for the Destinations game. Then it was off to the Dragon’s Den, where she was mercilessly savaged on TV. Undeterred, she did market Destinations- which became the best-selling board game in Hamleys Toy Shop over Christmas 2004. Listen on for the full story.</itunes:summary> 
  <itunes:duration>00:12:53</itunes:duration>
  <itunes:keywords>dragons den entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>QI: A Quite Interesting Business</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed34-SHORT.mp3</link>
  <description>This year’s surprise hit Christmas Book is the “QI Book of General Ignorance”, an almanac of trivia for the discerning reader, and loosely based on the hit BBC panel game, “QI”, hosted by Stephen Fry. There’s also a QI Club, nestled in Oxford’s historic Turl Street, and that’s where we caught up with QI’s creators, John Lloyd and John Mitchinson. Lloyd is the producer behind comedy staples “Not the Nine OClock News” and “Blackadder”, Mitchinson is ex-marketing manager of Waterstones Bookshops. Listen on to hear Mike Southon brave their intellectual assault.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed34-SHORT.mp3" length="719" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 14 Dec 2006 07:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>This year’s hit Christmas Book is the “QI Book of General Ignorance” by John Lloyd and John Mitchinson. Lloyd is the producer behind comedy staples “Not the Nine OClock News” and “Blackadder”, Mitchinson is ex-marketing manager of Waterstones Bookshops.</itunes:subtitle>
  <itunes:summary>This year’s surprise hit Christmas Book is the “QI Book of General Ignorance”, an almanac of trivia for the discerning reader, and loosely based on the hit BBC panel game, “QI”, hosted by Stephen Fry. There’s also a QI Club, nestled in Oxford’s historic Turl Street, and that’s where we caught up with QI’s creators, John Lloyd and John Mitchinson. Lloyd is the producer behind comedy staples “Not the Nine OClock News” and “Blackadder”, Mitchinson is ex-marketing manager of Waterstones Bookshops. Listen on to hear Mike Southon brave their intellectual assault.</itunes:summary> 
  <itunes:duration>00:11:59</itunes:duration>
  <itunes:keywords>entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Peter Roper: The Natural Presenter</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed33-SHORT.mp3</link>
  <description>In this show, Mike meets Peter Roper, who teaches executives public speaking skills. He should know- he got into public speaking by being pushed out on stage in front of 200 senior bankers. If you have to make sales presentations or even just talk convincingly to your staff, Peter offers top tips for engaging your audience, avoiding death by Powerpoint, and even how to get a nice cup of tea.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed33-SHORT.mp3" length="682" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 07 Dec 2006 20:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon meets Peter Roper. If you have to make sales presentations or even just talk convincingly to your staff, Peter offers top tips.</itunes:subtitle>
  <itunes:summary>In this show, Mike meets Peter Roper, who teaches executives public speaking skills. He should know- he got into public speaking by being pushed out on stage in front of 200 senior bankers. If you have to make sales presentations or even just talk convincingly to your staff, Peter offers top tips for engaging your audience, avoiding death by Powerpoint, and even how to get a nice cup of tea.</itunes:summary> 
  <itunes:duration>00:11:22</itunes:duration>
  <itunes:keywords>entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Brendan Robinson: It should definitely happen to a vet</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed32-SHORT.mp3</link>
  <description>In this programme, we meet Brendan Robinson, a.k.a. The Village Vet. In fifteen years, Brendan’s built up his London veterinary practice from one surgery to twelve, and puts his success down to two factors: investing in the latest technology and being approachable. Out went the white coats and in came friendly, highly trained staff. Brendan’s determined to provide the best service possible to his local community, even if they have four legs; and his story is all about how customer service is what makes a business successful.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed32-SHORT.mp3" length="722" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 30 Nov 2006 01:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>We meet Brendan Robinson, a.k.a. The Village Vet. In fifteen years, Brendan’s built up his London veterinary practice from one surgery to twelve. This story is all about great customer service.</itunes:subtitle>
  <itunes:summary>In this programme, we meet Brendan Robinson, a.k.a. The Village Vet. In fifteen years, Brendan’s built up his London veterinary practice from one surgery to twelve, and puts his success down to two factors: investing in the latest technology and being approachable. Out went the white coats and in came friendly, highly trained staff. Brendan’s determined to provide the best service possible to his local community, even if they have four legs; and his story is all about how customer service is what makes a business successful.</itunes:summary> 
  <itunes:duration>00:12:02</itunes:duration>
  <itunes:keywords>entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Karl George, M.B.E: Most people try... I make sure</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed31-SHORT.mp3</link>
  <description>In this show, we meet Karl George, M.B.E. Karl is an accountant... because his nan told him he should be. But he’s also an entrepreneur- at the age of 15 he was running martial arts schools across Birmingham, and today he’s a respected speaker and published writer on entrepreneurship. He’s also given 25 years service to the voluntary sector mentoring children. How does he squeeze it all in? With accelerated learning techniques and plenty of practical wisdom, much of which he shares in this programme.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed31-SHORT.mp3" length="710" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 23 Nov 2006 21:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Karl George, M.B.E. is an accountant, entrepreneur, respected speaker, mentor and published writer on entrepreneurship. How does he squeeze it all in?</itunes:subtitle>
  <itunes:summary>In this show, we meet Karl George, M.B.E. Karl is an accountant... because his nan told him he should be. But he’s also an entrepreneur- at the age of 15 he was running martial arts schools across Birmingham, and today he’s a respected speaker and published writer on entrepreneurship. He’s also given 25 years service to the voluntary sector mentoring children. How does he squeeze it all in? With accelerated learning techniques and plenty of practical wisdom, much of which he shares in this programme.</itunes:summary> 
  <itunes:duration>00:11:50</itunes:duration>
  <itunes:keywords>entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Sir Dave Fryett: Full of good ideas</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed30-SHORT.mp3</link>
  <description>Mike Southon’s guest in this show is serial inventor Sir Dave Fryett. He bought the “Sir” title online, and says it’s come in very useful... Dave’s inventions include talking bathroom scales, musical beermats, and a tape measure radio. Dave and wife Claire’s story is all about sticking at it, whatever setbacks get put in your way; and they’ve achieved plenty from their living room including negotiating their products into major high street stores. Sir Dave shows no signs of stopping either- four more inventions are in the pipeline. This is the ideal podcast for anyone with great ideas who wants to learn about patenting, prototyping and marketing them.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed30-SHORT.mp3" length="773" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Wed, 15 Nov 2006 23:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike Southon’s guest in this show is serial inventor Sir Dave Fryett. This is the ideal podcast for anyone with great ideas who wants to learn about patenting, prototyping and marketing them.</itunes:subtitle>
  <itunes:summary>Mike Southon’s guest in this show is serial inventor Sir Dave Fryett. He bought the “Sir” title online, and says it’s come in very useful... Dave’s inventions include talking bathroom scales, musical beermats, and a tape measure radio. Dave and wife Claire’s story is all about sticking at it, whatever setbacks get put in your way; and they’ve achieved plenty from their living room including negotiating their products into major high street stores. Sir Dave shows no signs of stopping either- four more inventions are in the pipeline. This is the ideal podcast for anyone with great ideas who wants to learn about patenting, prototyping and marketing them.</itunes:summary> 
  <itunes:duration>00:12:53</itunes:duration>
  <itunes:keywords>entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Fru Hazlitt: The Sound of Success</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed29-SHORT.mp3</link>
  <description>In this edition, we’ve been invited to a real-live proper radio station! Mike talks to Fru Hazlitt, MD of national station Virgin Radio. Fru’s career began as an aspiring actress, but she became a salesperson whilst waiting to be spotted. She never was, and it’s a good thing too, because via Capital Radio and the dotcom boom, she’s become one of the most respected players in broadcasting. To find out how radio is competing with the internet and why radio stations are still "all about soul", listen on.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed29-SHORT.mp3" length="742" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 09 Nov 2006 19:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>In this edition, we’ve been invited to a real-live proper radio station! Mike talks to Fru Hazlitt, MD of national station Virgin Radio.</itunes:subtitle>
  <itunes:summary>In this edition, we’ve been invited to a real-live proper radio station! Mike talks to Fru Hazlitt, MD of national station Virgin Radio. Fru’s career began as an aspiring actress, but she became a salesperson whilst waiting to be spotted. She never was, and it’s a good thing too, because via Capital Radio and the dotcom boom, she’s become one of the most respected players in broadcasting. To find out how radio is competing with the internet and why radio stations are still "all about soul", listen on.</itunes:summary> 
  <itunes:duration>00:12:22</itunes:duration>
  <itunes:keywords>entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Penny Power: Ecademy Inspiration</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed28-SHORT.mp3</link>
  <description>Over 100,000 professionals are members of the Ecademy online business networking service, headed up by Thomas Power. But the original idea for Ecademy came from Thomas’ wife, Penny, and it’s to her we’ll be speaking in this programme. Mike Southon finds that Penny’s career has hinged on what she calls emotional intelligence- that it’s engagement and integrity rather than factual knowledge which wins business. To prove it, listen on to find out more about Ecademy and how Penny’s first big sale came about from... a packet of cough sweets.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed28-SHORT.mp3" length="706" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 02 Nov 2006 19:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>Mike talks to co-founder of Ecademy, Penny Power. Over 100,000 professionals are members of the Ecademy online business networking service.</itunes:subtitle>
  <itunes:summary>Over 100,000 professionals are members of the Ecademy online business networking service, headed up by Thomas Power. But the original idea for Ecademy came from Thomas’ wife, Penny, and it’s to her we’ll be speaking in this programme. Mike Southon finds that Penny’s career has hinged on what she calls emotional intelligence- that it’s engagement and integrity rather than factual knowledge which wins business. To prove it, listen on to find out more about Ecademy and how Penny’s first big sale came about from... a packet of cough sweets.</itunes:summary> 
  <itunes:duration>00:11:46</itunes:duration>
  <itunes:keywords>entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>Garry Herbert: Leading from the front - Part 2</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed27-SHORT.mp3</link>
  <description>In this programme, we return to the story of Garry Herbert, Olympic rowing cox. In this second part, we hear how he followed up Olypmic gold with a World Championship win. It's a story of perfect planning, and triumph in the face of the odds when all that planning goes wrong. You'll also find out how Garry has, in retirement, brought the management skills he learned on the world sport stage, to big business.</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed27-SHORT.mp3" length="757" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Tue, 24 Oct 2006 13:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>In this programme, we return to the story of Garry Herbert, Olympic rowing cox. In this second part, we hear how he followed up Olypmic gold with a World Championship win.</itunes:subtitle>
  <itunes:summary>In this programme, we return to the story of Garry Herbert, Olympic rowing cox. In this second part, we hear how he followed up Olypmic gold with a World Championship win. It's a story of perfect planning, and triumph in the face of the odds when all that planning goes wrong. You'll also find out how Garry has, in retirement, brought the management skills he learned on the world sport stage, to big business.</itunes:summary> 
  <itunes:duration>00:12:37</itunes:duration>
  <itunes:keywords>entrepreneur business careers finance investing management marketing mike southon chris west networking beermat startup</itunes:keywords> 
</item>
<item>
  <title>David Magliano: Going for Gold - Part 2</title> 
  <link>http://www.beermat.biz/short-podcasts/BeermatRadio-Ed26-SHORT.mp3</link>
  <description>In this show, we’re back for a second time with David Magliano. Last time we spoke to David he was at low-cost airline “Go”. In this programme we get a blow-by-blow account of his next role as part of the management team which won the 2012 Olympic Games for London. It’s an edge-of-your-seat story in any case, but for entrepreneurs it’s also a great story about winning tenders and bids... really big tenders and bids!</description> 
  <enclosure url="http://www.beermat.biz/short-podcasts/BeermatRadio-Ed26-SHORT.mp3" length="718" type="audio/mpeg" /> 
  <category>Business</category>
  <pubDate>Thu, 19 Oct 2006 15:00:00 GMT</pubDate>
  <itunes:author>The Beermat Entrepreneur - www.beermat.biz</itunes:author>
  <itunes:explicit>No</itunes:explicit>
  <itunes:subtitle>In this show, we’re back for a second time with David Magliano. In this programme we get a blow-by-blow account of his next role as part of the management team which won the 2012 Olympic Games for London.</itunes:su