Downloads
& Goodies:
Latest products
Mike Southon's Magic email
Emails are not intrusive, as the phone is, and have a good chance of getting read, unless they are spam or personal but verbose.
A ‘Bee...
Networking on a Beermat
Learn how to get the most from networking events - making new contacts and generating sales leads - in this free guide, written by Mike Southon.
Sales on a Beermat Self-Study Workbook
A Sales on a Beermat workshop in your own home…
Sales on a Beermat, the popular workshop and best-selling book, is now...
Beermat Sales Pipeline
In Chapter 9 of our book "Sales on a Beermat" we talk about the Beermat Sales Pipeline.
This spreadsheet is a simple working ...
The Beermat Entrepreneur - Self-Study Training Workshop
The Beermat Entrepreneur, the best-selling book and workshop, is now available as a self-study guide from Beermat.biz.
...
PR on a Beermat
If you think PR is something only big companies can do – think again. Louise Third is a specialist at using PR to boost the revenue of small enterpri...
Tendering on a Beermat: How Small Companies can win Big Contracts
Large contracts can be the making of small businesses – but how do you beat the larger competition to win them? Here’s how. Mike Southon has worked ...
The Beermat Story
Here is the Beermat story with all its highs and lows. Want to write a bestseller? Want to build a speaking career? See how it was done here. And ...
From the Beermat...
Here, for the first time, are over forty pieces from Chris West’s much-praised column in ‘Director’ magazine. Clear, original and funny, these pieces...
The "Big Beermat"
To complement this bestselling book, Mike Southon has engaged the services of Cognac: the big picture company to create "The Big Beermat"; a...
Marketing is about timing
To many people, marketing is a bit of a mystery: corporates do it well, usually, but it costs millions. Smaller businesses often dip a toe into marke...
The three sources of finance
When writing a business plan to raise capital, you must consider the nature of the potential funder. Obvious, you might say, but much of the advice p...
Sales on a Beermat Live - Slides
Get the slides from Mike Southon's "Sales on a Beermat Live!" theatre show.
These slides support the content delivered at the...
The finance bogeyman
We’ve just written a book on finance (‘Finance on a Beermat’ is out this month). Some people are amazed – weren’t you bored to death? – but they’re w...
Mind the gap - again
The funding gap appears to be as wide as ever, despite government attempts to fill it. VCs, by and large, won’t look at companies wanting less than £...
Live Aid
In this month’s Beermat piece… we’d like to talk about something completely different. Africa. The ‘Live 8’ event already seems a long time ago, no...
Flight of fancy
Ordinary entrepreneurs are more valuable than multi-millionaires in guiding fledgling Bransons from ideas into action
Flying High was t...
Survival of the fittest
Evolution is often used as a metaphor for business. Only the fittest survive! However modern evolutionary theory has moved on a long way since those d...
Insider knowledge
Ignore the myths about maverick intrapreneurs: creating a start-up within a larger business takes discipline
Two myths are often trotte...
Past master
The life of 18th-century entrepreneur Matthew Boulton is a textbook case study on how to run a successful business
Every now and then, ...
Hidden resources
Big corporations need to learn to encourage the internal entrepreneurs—or "intrapreneurs"—in their midst
Our book on "in...
No guts, no glory
In small firms, intuition can be the best tool of all, yet many directors override their gut feeling and make bad choices
Last month's ...
Lucking out
Good fortune seems to follow certain people, but others can change their own thought patterns to increase their luck
Luck is a key ingr...
Eastern promise?
Doing business in China will only be profitable for those who take the trouble to understand the local culture.
Chris has just finished...
The porter’s scene
Strategy guru Michael Porter is revered for simplifying decisions for big business. But does he speak to small firms?
Michael Porter is...
The triumph of experience
Despite the UK's culture of ageism, evidence suggests that older entrepreneurs are more likely to succeed.
A recent survey showed that ...
Rules of engagement
Modern networking may feel rude but it's supposed to be fun, as well as crucial to building up contacts and support
We have already sai...
As one door closes
Losing your job can be a hidden blessing. Many ex employees have what it takes to start their own business
One of the most difficult jo...
Magic circles
There is more to networking than collecting thousands of contacts. Quality and trust count for more than numbers.
Networking is an esse...
Governing principles
Intrapreneurship is seen as an essential tool for growth in many corporations—but the public sector needs it too.
The idea of using the...
Items 1 to 30 of 50 / Page 1 of 2 - Next >
