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What is Beermat?
Beermat is a way of doing business. From the very start, from the moment you first have the idea; all the way to that triumphant moment when the business achieves its goals.
As we hope you will find as you explore this site that it has many elements. A few key ones are:
Brevity. We work very hard to keep things simple. Beermat has been described as 'anything that will facilitate doing business that you could write on a beermat'. You can't fit pages of management bull onto a piece of cardboard about three inches square.
Fun. We believe that people are the key to a business' success. And that people should enjoy their work. People enjoy being active, responsible, involved.
Ethics. This site is by nice people, for nice people. If you think business is about being devious or bullying - please leave now.
Customer passion. Beermat people don't just waffle about 'customer focus', but lose sleep over customer care.
Beermat is also a set of tools and techniques. The first collection of these appeared in our bestselling book "The Beermat Entrepreneur", back in 2002. We are perpetually working on them, to refine them or to develop new ones.
These tools are simple to use, clearly explained and based on real-life experience. You'll find plenty of them in this site. Everyone can use them: above all, Beermat is about enabling anyone with imagination, passion, integrity and energy to fulfil their dream. Welcome to our world.